As part of a global rebranding process, Sky DE were developing a number of internal brands.
One particular initiative revolved around the collection and publication of key audience figures data.
I was given a selection of names and invited to devise a series of marks that would compliment the wording in an eyecatching fashion but also give some kind of visual clue as to what the initative is all about.
A further requirement was that all the new concepts needed to fit within the visual styling of their corporate identity.
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CLIENT: SKY Deutschland
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